Digital Marketing

1. Blogging
   
   
   
2. Website
   
   
   
3. YouTube
   
   
   
   
   
   
   
   
   
   
   
4. Affiliate
   
   
   
5. Software Development
   
   
   
6. Advertisement 
   
   
   
   
   
   
   
7. SEO 
   
   
   
8. Site Tools  
   
   
   
   
   
   
   
9. Facebook 
   
   
   
10. Instagram 
    
    
    
11. Email Marketing 
    
    
    
12.  Investment 
    
    
    

Introduction to Digital Marketing

1. What is marketing?
2. What is digital marketing?
3. Why are people going online?
4. Key concepts of digital marketing
5. Benefits of digital marketing
6. How digital marketing evolved
7. Who’s using digital marketing?
8. How traditional and digital media differ?
9. What are inbound and outbound marketing?
10. Understand the future of digital marketing
11. What is the Internet and how it works?
12. How the internet evolved?
13. What is a search engine?
14. Types of search engine
15. How does the search engine work?
16. Why is google the world’s best search engine?
17. Ranking factors of google
18. What are the reasons for yahoo’s failure?
19. Tools required in digital marketing
20. What is advertising?
21. What is online advertising?
22. What is AdWords?
23. Some of the best digital marketing case studies
24. Carer scope in Digital Marketing
25. Website Design Guidelines

2. What is the Website?
3. What is www?
4. What are the different types of websites?
5. Web page vs website
6. Difference between blog vs websites
7. Components of the website
8. Purpose of creating websites
9. How to build a web page?
10. Web design vs web development
11. What makes a website user-friendly?
12. Dynamic vs Static website
13. What are responsive websites?
14. Build your own portfolio website
15. Domain Registration and Hosting

2. What is domain & subdomain name?
3. Parts of domain name
4. How to choose a domain name?
5. What is the Protocol?
6. What is IP address
7. What is web hosting?
8. What is Uptime
9. Types of Web Hosting
10. How to buy domain and hosting?
11. Costs of a domain name
12. Buying and managing domains
13. Importance of server security
14. What is SSL certification?
15. When your site goes down what will happen?
16. What is the page authority and domain authority?
17. WordPress website creation

2. What is WordPress?
3. Understanding WordPress and it’s functioning?
4. Features of WordPress
5. Advantages and disadvantages of WordPress
6. com vs wordpress.org
7. Sites built with WordPress
8. How to Install WordPress?
9. Editing the page and change the site title
10. Add and edit a menu
11. Blog page design
12. Adding a video to your website
13. Add social sharing buttons
14. Working with dashboard
15. What are Plugins and their uses?
16. What is the widget and how to use it
17. Creation of Pages and Menus
18. The importance of homepage
19. Terms, Privacy, and Disclaimers
20. Difference between Posts and Pages
21. Integrating google analytics
22. Adding a site to webmaster tools
23. Search Engine Optimization Syllabus 

2. Introduction and Understanding of SEO?
3. How does Search Engine work?
4. Basics of SEO
5. On-Page SEO vs Off-Page SEO
6. What is the main purpose of using keywords in SEO?
7. Some important SEO tools
8. What is link building and why does it matter?
9. What are backlinks?
10. What is an outbound link?
11. Difference between do-follow and no-follow links
12. What are meta tags
13. What is an anchor text?
14. What is robots.txt?
15. What is the landing page?
16. Latest updates in Google search algorithm
17. Panda algorithm vs Penguin algorithm
18. How to remove toxic links to a site?
19. What is Sitemap? How is it important?
20. What is social bookmarking?
21. What is social networking?
22. What is RSS feed?
23. What are google sitelinks?
24. What is google my business?
25. Popular SEO Blogs to follow
26. What is Alexa Ranking?
27. Why we use content marketing for SEO?

Keyword Research and planning

1. What are Keywords?
2. Types of Keywords
3. Keyword-based on length
4. History of Keyword Research
5. Why is keyword research important?
6. LSI Keywords
7. What is the keyword research process?
8. Understanding your target market
9. What is Keyword Density, and does it matter?
10. Know what your people want
11. How to use google keyword planner?
12. How to do the business analysis?
13. Content Writing

2. What is content writing
3. Introduction to the different types of Contents
4. How to improve writing skills?
5. How to write SEO optimized content?
6. Use of proper Tags (h1, h2, h3)
7. Attractive Title and Headings
8. Anchor Texts
9. How to count words
10. Understanding your audience
11. Write for users, not for google
12. What makes good content?
13. Social Media Optimization Syllabus 

2. What is Social Media Optimization?
3. What is Social Media Marketing (SMM)?
4. Search Engine Optimization vs Social Media Optimization
5. List of social media
6. Importance of social media
7. How social media Affects SEO?
8. How to promote business through SMO
9. What is Viral Marketing
10. Social media success tracking tools?
11. What type of social media content converts best?
12. What is the responsibility of a social media manager?
13. Top social media marketing tools to consider?
14. Some common social media mistakes
15. Facebook Marketing Syllabus 

2. Facebook Insights
3. Facebook Algorithms
4. Ad Practices for Ad Content
5. Facebook Targeting Options
6. Retargeting or Facebook Exchange
7. Facebook Page Management

Twitter Marketing

1. Introduction to Twitter Marketing
2. Do’s and Don’ts of Twitter Marketing
3. Twitter Ads – Content & Targeting
4. Influencer Marketing
5. Power of Twitter and use of hashtags
6. Tools and Measurement

LinkedIn Marketing

1. Introduction to LinkedIn
2. How to Market
3. Personal marketing
4. Brand Marketing
5. LinkedIn Ads
6. LinkedIn Campaigns

Instagram Marketing

1. Creating a Business Page
2. Marketing Tools and Ads
3. Influencer Marketing on Instagram
4. Strategy How to Drive Engagement
5. Switching Accounts
6. Lead Generation through Instagram

Tiktok Marketing

1. Introduction of Tiktok Ads
2. Tiktok Campaigns
3. How to Create Ads
4. Remarketing in Tiktok

Viral Marketing

1. Understanding About Trends
2. Searching Trends
3. Creating Content Go Viral
4. Omni Channel Approach

Quora Marketing

1. Introduction of Quora Ads
2. Type of Ads Campaigns
3. Quora Pixel Code Installation
4. How to Create Ads
5. Remarketing in Quora

TrueCaller Marketing

1. Introduction of True Caller
2. True Caller Campaigns
3. How to Create Ads
4. Remarketing in True Caller

Hotstar Marketing

1. Introduction of Hotstar
2. Hotstar Campaigns
3. How to Create Ads
4. Custom Audience in Hotstar

Pinterest Marketing Syllabus 

1. Why use Pinterest for business?
2. How to set up a Pinterest account for your business
3. Analyze Work
4. Spice Up Your Strategy
5. How to Create Popular Pins
6. Images that Work

YouTube Marketing Syllabus 

1. YouTube Channel Creation
2. Video Creation, Uploading and Optimization
3. Video Content and story line ups
4. Channel Monetization
5. How to earn like a Boss
6. Case Study

Social Media Automation

1. How to Automate social media
2. Tools to Automate social media
3. What you Can & Can’t Automate
4. Automating Social Media Reporting & Analytics
5. Find the best time to share
6. Rules of Smart Social Media Automation

Google Algorithms

1. Intro to Google Algorithm
2. Types of Google Algorithms
3. How Algorithms works
4. How to adjust Algorithms
5. Check if you have been hit by any of them
6. Major Google Algorithm changes and Penalties

Google Search Console

1. Understanding of Google Search Console
2. Using Google Search Console to Increase Traffic
3. Crawl Stats Vs Crawl Error
4. Removing Spam Backlinks from Website
5. Index Pages in Google Search Console

Google Analytics

1. Introduction of Google Analytics
2. Data Analyzing with Google Analytics
3. Checking User Behaviors
4. Tracking Traffic from Different Source
5. Using Analytics Date for Retargeting

Google AdSense

1. Money Making with AdSense
2. Easy Steps for AdSense
3. How to Approve AdSense Account
4. Placing Ads to Website

Google AdWords Syllabus 

1. What is AdWords?
2. Ads Placement
3. How to get approval for AdWords?
4. How to get Ads on your Blog/YouTube
5. Content and traffic strategy
6. Guidelines and requirements

Geo-Targeting

1. Intro to Geo-Targeting
2. IP Based Geo-Targeting
3. How to reach visitors from different countries
4. Keyword Selection Based on Geographic Targeting
5. Tracking Email location
6. Website Planning Based on Geographic Targeting

Online display Advertising

1. Marketing Objectives to Display Advertisement
2. Display Ad Formats & Tools
3. Audience Targeting
4. Remarketing and Advanced Audience Selection
5. Dynamic Display Ads
6. Payment Modules

E-commerce Marketing Syllabus 

1. What is Ecommerce Website
2. E-Commerce Marketing concepts
3. The online purchasing decision
4. Top Motivators for Shopping Online
5. Advantages of eCommerce
6. Use affiliate marketing for eCommerce strategy

Email Marketing

1. Understanding & Benefits of Email Marketing
2. How to write Effective content and subject line?
3. Why is Email automation required?
4. Designing an effective Email campaign
5. Tracking Email Marketing Reports
6. Email Guidelines

SMS Marketing

1. Introduction to SMS Marketing
2. Why SMS Marketing
3. Kinds of SMS
4. Promotional SMS
5. Transactional SMS
6. How to Integrate SMS on Software’s

Mobile Marketing

1. What is Mobile Marketing?
2. Methods of Mobile Marketing
3. How to create a mobile website?
4. Why Focus on Smartphone Apps
5. Advertising on Mobile App
6. Importance and Future Scope

App Store Optimization

1. Why it’s important?
2. How is App SEO done?
3. Character Limit in Title and description
4. Why rating and reviews are important factors
5. Advertise your application

Remarketing

1. How do Remarketing Ads work?
2. How much does Remarketing Cost
3. What is Remarketing Campaign
4. How to target non-converting audience segments
5. How to Boost Conversions with Remarketing
6. Strategies for Better Remarketing

Affiliate Marketing Syllabus 

1. An introduction to affiliate Marketing
2. Types of Affiliate Programmes
3. When do you use Affiliate Marketing?
4. Top Affiliate Earners in India
5. Choose best affiliate networks
6. Grow your Business with Affiliate Marketing?

Growth Hacking

1. What is Growth Hacking?
2. Who uses it and Why do we need it?
3. Growth Hacking Tools
4. Growth Funnels and Tactics
5. How to Approach Marketing Data Analysis?
6. Case Studies of Growth Hacking

Lead Generation

1. Lead Capture
2. Lead Magnets
3. Landing Page Conversion Techniques
4. Lead Scoring

Money-Making Secrets

1. How do I make money successfully?
2. How entrepreneurs are making money?
3. How can You earn a lot of money?
4. Secret ways to make money online
5. How to keep your business growing?
6. The average person can become a millionaire

ORM

1. Introduction of ORM
2. Reputation Problems
3. Eliminating Negative Website
4. Consumer Complaint Sites

Photo Editing

1. Basic of Photoshop
2. Editing Image
3. Crating Creatives
4. Basic of Canva
5. Marking Ads with Canva & Hacks of Canva

Video Marketing & Editing

1. Basic of Video Marketing
2. Hacks of Video Marketing
3. Basic of Filmora & Final Cut Pro
4. A-Z Video Editing

Freelance Guidelines

1. Freelancing Overview
2. Types of Freelancing Work
3. Finding Clients: Freelance Websites
4. How to grab freelancing Projects

Interview Preparation

1. Interview Preparation Essentials
2. Essential Tools and Resources to Help you succeed
3. How to Crack Any Interview? Industry Secrets
4. Written Test Preparation
5. Mock Interview Session

1. Display Advertising

1. Search Ad Certification
2. Digital Sales
3. Google Ads Mobile
4. Google Video Ads
5. Shopping Ads
6. Programmatic

DIGITAL MARKETING

1. SEO- Search Engine optimization
2. SEM- Search Enginer Marketing
3. SMO- Social Media Marketing
4. SMM- Social Media Marketing
5. Email Marketing
6. Content Markeing
7. Affiliate Marketing
8. Influence Marketing
9. Dropshipping
10. Blog/ Wordpress/ Website development
11. Omni Channel Digital Marketing
12. Podcast
13. Google Webstories
14. Google Products

How to Earn Money Online

Promotions

Non Competitive Product

Less Price

Unique Product

Product Analysis

Check Demand of Product

Useful Products

External Promotion

Social Media Link Promotion

Viral Media Promotion

Combo Sales

Price Discount

Buy 1 Get 1

Add Gift

Show More Discount

Price Discount

Competitive Discount

Freebee Goodies

Gift

Free

Together

Improve SEO 

Image Quality

Content Description

Tittle Details

Shipment

RTD on time

Move on time

Multiple Where houses

Manage Inventory

FBA

Lighting Deals

More Discount

Generate Reviews

Rating request by chit/ email/ chat

Review and follow the negative 

YouTube

Make YouTube Link for review

Make Video for Rating

Make Video for Shopping

Analysis Competition

Tools

Expanse amount

Accuracy

Software Management

Trade Management

Paid Services

Advice Expertise

Speed Smartness

Be Fast Mover not Last

Unique product

Search by Self

Don't Copy Already Selling

Work on Customer feedback

Price

Quality

Packing

Shipment time

Originality

Brand Registry "Trademark" "Patent"

Entry Barrier

Economics of Scale

More Sale

 Profit

Discount

Feeling VS Information

Social Information

Emotional Touch

Feeling VS Information

Advertisement

Sale Pitch

Promotional Scheme

Social Media TV Print

Attention seeking potential

Emotion for attention

Jingle lives poem

Focus Advertisement Currently

Products Should be Demanding

Variants/ Designs

Combo Sets

Take Decisions do Fast

Try Today

Do Today

Fail Today

Time Saved

More Opportunities

Product Check by Self

Website Look of Product

Visibility with details

Traffic as compare others

Price with Comparatives

Assistance update

Seller Score

Customer Review

Account Health

Catalogue Details

Growth with community

Less Price & More Profit for Sales and Account Health

Costly Product for income

Unique Product for Fame & Name & Brand Money

Always Fast Action

Account Health

Customer Review

Shipment Late or Reattempt

Seller Support Warning

Product Listing Types

Single for Learning and Trial

Bulk Time save and Variation Creation

More Variation more visibility

Choose Product

Check Demand as required

Seasonal and Reasonable Confirmation

Participial on Offend Dashboard

Participate in deals

Participate in Offers

Get Onboarded in FBA/ FF

Quality Packing

Quality Checked Product

Same Time/ Day delivery

Get Onboarded in Smart Fulfillment

F + Assured batch 200 +

Recommended Demanding Listings

Reach on Top Page

More Orders & Less Returns

Flipkart Plus

Free Shipment

Fast Delivery

Frequent Shoppers

Image Quality

Resolution

Background

Space Quality

Sale Brand Name Product

Private Level Product

Create Brand Boundary

Develop Self Brand Boundary

Point To be Note

No Seasonal Product in Startup

No Competitive Products

Unique Product With TM Boundary

Deal With Manufacturers

More Awareness

Seller Support Warming

Customer Return Reasons

Available inventory Management

Keep Inventory RTD in warehouses

SLA same day

Be Express RTD Market in Morning Shift

Use Multiple Article's Warehouses for Small Products/ Large Products/ Damageable Products/ Return Location

Track Payment Process

Always Calculate Taxes